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What are PB crisps?

Released in 1992, PB Crisps were crunchy peanut-shaped cookies filled with peanut butter creme. The bite-sized snacks also came in two flavors — PB&J Crisps, filled with peanut butter creme and strawberry jelly, and Chocolate Crisps, filled with chocolate creme.

Unfortunately for fans, peanut crisps weren’t around for very long. After three years of selling them, Planters phased out peanut crisps in 1995. Since then, they have yet to make a return, to the disappointment of many.

Overview of peanut shaped candy filled with peanut butter

Planters, a well-known snack manufacturer that has existed since 1906, created peanut crisps. When the snack was first introduced in 1992, it instantly gained popularity. Peanut crisps were small treats with a crunchy crust and a creamy peanut butter center. They were just the thing to satisfy a sweet and salty hunger, and the fact that they were small enough to be eaten in one bite made them much more alluring. 

Nevertheless, despite their widespread appeal, peanut crisps were removed from stores in 1995, which left many admirers baffled and dissatisfied. There are numerous ideas about why peanut crisps were discontinued, yet the exact reason has yet to be discovered.

According to one theory, the snack needed to be more profitable for Planters to keep producing it. Despite having a devoted fanbase, Planters PB crisps enjoyed a different popularity than some of Planters’ other snacks, such as its recognizable peanuts. Because of this, Planters PB crisps’ sales weren’t high enough to support its continuous manufacture.

Another hypothesis is that producing PB crisps 90s was too expensive and complex. A patented PB crisps recipe entailed stuffing the shells with peanut butter. Planters likely found this technique prohibitively expensive and chose to stop making the snack as a result.

Whatever the cause, the disappearance of PB crisps alternative left a gap in the snack market that hasn’t been filled. To bring the cherished snack back, many fans have initiated petitions and social media campaigns, but thus far, there has yet to be a result.